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Research papers

Programming and marketing in a PPM world

This paper strives to gain a clearer understanding of the future impact that electronic audience measurement would have for radio programming. It was clear from earlier overviews that the current approach and thinking applied to programming radio...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Author: David Rogerson
June 16, 2003
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Citation

Rogerson, D. (2003a, June 16). Programming and marketing in a PPM world. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/programming-and-marketing-in-a-ppm-world


Research papers

Learning from our listeners

The changes to the Australian Broadcasting Services Act in the mid- 1990’s have meant radio owners are either considering the purchase of new radio stations that were once their competitors or taking advantage of Section 39 licenses to start a...

Catalogue: 2nd Radio Research Symposium
Author: David Rogerson
June 15, 1997
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Citation

Rogerson, D. (1997a, June 15). Learning from our listeners . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/learning-from-our-listeners-


Research papers

Maximising audience share with research

This paper looks at the results of several years of research delving into the elements that, in the eyes and ears of radio listeners, help make up their ideal 11 radio stations. The findings come as a result of a series of quantitative and...

Catalogue: Radio Research Symposium 1995
Author: David Rogerson
July 1, 1995
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Citation

Rogerson, D. (1995a, July 01). Maximising audience share with research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/maximising-audience-share-with-research